The Kiwi accent can often cause confusion.
We wanted to celebrate the festive season in a uniquely Air New Zealand way.
So, through an integrated campaign, we told the heart-warming and hilarious story of Santa’s difficulties in understanding our awesome accent.
Our hero film showed Santa trying to decipher a number of unusual requests from New Zealand children which had been lost in translation. Eventually, the Air New Zealand's Cabin Crew saved the day with some much-needed translation skills.
Then, we used Santa’s mistakes to spread Christmas cheer, giving away the mis-made toys via our social channels and in-flight services.
The Dolmio Pepper Hacker was originally designed as a stunt to start a conversation around tech at the dinner table. After the film was viewed more than 100 million times the brand was inundated with requests to make them for real. So they did, The Pepper Hacker is now found on many dinner tables around the world.
We helped create a bit of friendly Trans-Tasman banter between Air New Zealand and Qantas
Have you ever wondered what Ice Cream Truck Divers get up to in winter? No? Well we'll show you anyway.
Time zones are confusing. So we worked with a few All Blacks to figure them out. People simply chucked in their phone number and then got a phone call from a few of the boys to wake them up in time for thier Rugby World Cup games.
When your dad’s cricketing legend, Shane Warne, you can’t avoid seeing him everywhere – especially during the ICC Cricket World Cup 2019. Luckily, Kayo lets you stream every match of the Cricket World Cup, or if you’re the Warnes, choose from over 50 other sports instead.
With the simple insight that no one likes a man who sits on the fence, we pitched for and won William Hill. Here is the launch ad we created.
New Zealand International Comedy Fest 2012.
A search engine that answers the age old question of, "how soon is too soon?".
"Toosoon was created by a team of stand-up comedians and sit-down mathematicians for The New Zealand International Comedy Festival. This search engine was commissioned to calculate when a topic is too soon to joke about. All results are processed realtime, according to impartial online conversations. Within the search engine is an algorithm that samples the mood of online conversations, then predicts the approximate date the public will find that topic funny."
When it was revealed that Tourism Australia was producing a big budget Superbowl spot to promote Down Under, Air New Zealand thought they'd be silly not to let North Americans know they could fly with them. Unfortunately they didn't have a Superbowl-sized budget, so with just 48 hours to kick off, they chose to promote their flight offering to a very particular audience - the losers. An online film let North Americans know that Aussies didn't know, or care, about anything American Football related, making Australia the perfect place to escape if your team had just lost the big game. Somewhere you could forget your woes, and not be reminded of them.
To show our support for the Maroons we trained up 10,000 cockatoos to screech “Maroons” and released them into NSW.
Our 45” film is Lion Nathan’s most shared piece of content ever, racking up 1 million organic views. It also achieved their best results in research being the only piece to ever score a perfect 5 across all testing metrics.
XXXX GOLD is Australia’s biggest beer brand. To demonstrate their continued and long-running support of the Queensland Maroons, we got them to do away with their iconic red logos and replace them with something sentimental.
The famous brand logo was replaced in-store and on-pack with the years of the XXXX team's favourite Maroons' series victories. Special edition cans enable Queenslanders to 'Taste the Glory' of the Maroons success with each can telling the story of a series' most memorable moment, as selected by past Queensland players and the team at XXXX.
Being super hot ain't all it's made out to be.
Mini is the world’s most customisable car. But how do we prove it? The Carmonica of course.
Banner ads that chase people around the internet telling them what you want for Christmas. Subtle as.
We created an augmented reality game where you fire fries and throw chicken nugget grenades to kill the hungry Nom Noms who are out to eat your Whopper.
Save the dolphins, man
Would you kiss you?
Meadow Fresh Cool Stuff for Kids promo. Kids collect stickers to claim sports gear and art equipment for their school.
Sand Boarding & Cheeseburgers.
We created Resene's 12 Colours or Christmas, inspired by Christmas, for Christmas. We then asked New Zealanders, through a Facebook application, if they had any projects around the house or their community that could do with a lick of paint and a bit of a spruce up. Here's the video of us painting those things.
Song composed and performed by Heydon Hohaia