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CARMONICA

Mini is the world’s most customisable car. But how do we prove it? The Carmonica of course. 
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The harmonicas were positioned with airflow in mind, using a heat resistant adhesive
The car literally hummed about town catching the attention of everyone on the street and was used as a test drive vehicle for Mini prospects
The experience of this simple outdoor idea continued online giving users the option to create their very own customisable music video, along with the change to customise their own Mini.
Visits to the Mini website were up 800% during the campaign and test-drives at the Mini Showroom were double the previous month.  
Local TV and print media spread the word, with news of the Carmonica reaching 1.1 million New Zealanders. Top Gear UK has also filmed a piece on the car, set to screen this year during Season 16

Monteclair.com.au