XXXX GOLD is Australia’s biggest beer brand. To demonstrate their continued and long-running support of the Queensland Maroons, we got them to do away with their iconic red logos and replace them with something sentimental.
The famous brand logo was replaced in-store and on-pack with the years of the XXXX team's favourite Maroons' series victories. Special edition cans enable Queenslanders to 'Taste the Glory' of the Maroons success with each can telling the story of a series' most memorable moment, as selected by past Queensland players and the team at XXXX.